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Meet the Stroller Team
Annetta is the manager for the stroller project. It’s her job to keep the project moving forward. She manages the budget, keeps the schedule, meets with the clients, calls the meetings, reviews the designs, and makes the final recommendations.
She is also a mechanical engineer and contributes to the project in that way.
As human-factors expert, Bryan studies how people use things. He leads the observation sessions, gathers the information, and makes recommendations about applying what they’ve learned to the design.
He provides insights throughout the project, always considering how a person will use the finished stroller.
Larry and Jesse are mechanical engineers. It’s their job to create the parts that the stroller is made from and the mechanisms to make it fold up. They know how strong the metal and plastic parts need to be and how to keep things from binding, breaking, or wearing out.
They design parts to be manufactured well for a good price.
As an industrial designer, Frank’s job is to define the look of the stroller based on input from mechanical engineering, marketing, and human factors. The stroller needs to be safe, comfortable, and attractive.
The folding mechanism is concealed to keep the appearance clean and little fingers safe.
Next: Dissecting IDEO’s Process ›
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