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Ann Moore, Snugli® Inventor
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Ann Moore on a swing with her daughter in a Snugli®


Ann Moore on a swing with her daughter in a Snugli®



More Photography:


African woman
An African woman baking with her baby in a sling on her back


Moore at the sewing machine
Moore at the sewing machine









The Work of Ann Moore

Moore’s inventive spirit can be traced back to her childhood, when she created simple dolls and toys. She was raised on a farm in Ohio by parents who were Dunkards--similar to the Amish. Early on, she learned about the importance of community, thinking in innovative ways, and drawing on limited resources to create new things.

“I never really got the hang of [the African sling]. It always seemed to slip down my back, and I was always so scared the baby would drop on the ground.”

Moore asked her mother to help her sew a simple backpack for her baby. With her daughter strapped to her back, Moore was able to ride her bicycle, run errands, and cook--all while staying close to the baby. Everywhere they went, people stopped to express interest in what was then considered a radical idea.

“Some people warned us that we would spoil our baby. But I thought that the more you satisfy a baby’s needs in the first year of life, the more the baby will grow up to feel secure and loved. So it became a mission for us.”

The Snugli® was first marketed in 1969. Moore modified her original design so that the Snugli could be worn as a backpack or in front, and within a few years parents nationwide were carrying babies in them.

Next: Krysta Morlan, Waterbike Inventor ›





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